Google Chrome Speed Challenge: Busta & Yachty

We teamed up with Google to create the Chrome Speed Challenge, where the worlds of F1 and hip hop culture collide, with Busta Rhymes and Lil Yachty igniting an open verse challenge on TikTok to rap as fast as Lando Norris drives. The campaign has been covered in countless publications and won 2 CLIO Awards! I worked on some of the text GFX for the hero video and also created a lyric video with an interface inspired by F1 racing with a play on BPM vs. MPH.